Client: Delta Dental of Missouri
Project: Remarketing strategy for individual and family plans
Role: Developed and executed remarketing strategy to retarget consumers showing interest in Delta Dental’s individual and family dental plans. Created landing pages, forms, email messaging and marketing automation. Coordinated the creation of a dental insurance buying guide to help consumers which dental plan best fit their needs.

Landing Page – Delta Dental of Missouri Individual and Family Dental Plans

Email Sign-Up Confirmation Page

Email #1 – Sent immediately after form submitted

Email #2 – Sent 3 days after form submitted

Email #3 – Sent 7 days after form submitted